Do you remember the last time you left a lasting impression? Or when somebody said something, and it kept playing in the back of your head? Perhaps you’ve gone through the awkward moment of explaining to someone what you said all over again. We will learn how to make your ideas more memorable through the acronym S.U.C.C.E.S.
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S.U.C.C.E.S
- Simple
- Unexpected
- Concrete
- Credible
- Emotions
- Stories
Simple
Don’t cut ideas into small bits and present them one piece at a time. That doesn’t make it simple! Just get the most crucial part and find a way to say it with the least number of parts. The less we have to focus on, the more we can concentrate.
Unexpected
It might not be obvious, but we have a knack for recognizing patterns. We are also quick to notice flaws in those patterns. This is why unexpected events that break our routine stay with us. Similarly, whenever we come across a surprising fact, it breaks our regular train of thought and makes us acknowledge it.
Create And Fill Gaps
If your topic is not well-known, inform people about it enough that they start caring about the subject and want to keep learning. How can you break someone’s opinions on something they don’t know about?
Concrete And Credible
With the world being so abstract, a good way to stand out is to be straightforward. It must be worth sharing AND short enough that people’s minds don’t wander when sharing it. When using statistics, make your case around your statistics instead of bringing them in to support it.
Emotions
It is easier to think emotionally rather than logically because it requires less effort. If we want to make people put in less effort on their part, we have to appeal to their emotional side. When we think in numbers, we stop listening to our emotional inputs. When we think emotionally, we are way more likely to overlook the facts.
Stories
When was the last time you heard the entirety of The Boy Who Cried Wolf? It has been a while, but you can coherently retell the story and its purpose because it’s a story. Sharing a story takes less effort than naming random facts and it stimulates the brain because it recognizes that it can tell the story later.
Afterword
If you leave this post with one thing, let it be to simplify your ideas. Not only will it help others take in what you say, it will also help you better understand the material. The more simple, the easier it is to remember. The less you ask of people, the more likely they will listen to you.
Best Regards,
Lifestylescheme
This information comes from the book Made to Stick by Chip Heath. I do not own any of it and am simply summarizing the information provided.